Insurance, Rates & Fees

• Call 863-450-3626

• Email info@atalacounseling.com

• Secure online booking – Click Here

You and your counselor work together to determine your goals and expectations for counseling.

For licensed counselors:

• Individual initial appointment $150
• Individual follow up counseling $125
• Family/couples initial appointment $175
• Family/couples follow up counseling $125

For provisionally licensed counselors:

• Individual initial appointment $100
• Individual follow up counseling $85
• Family/couples initial appointment $140
• Family/couples follow up counseling $115

Value-based care (VBC), also referred to as “measurement-based care” (MBC), or “measurement-informed care” (MIC) is a model utilized by insurance companies requiring clinicians to collect data from clients through scored measurements to track symptoms of mental health conditions. Insurance companies then use this data to determine the ‘medical necessity’ of mental health treatment, where they dictate the type, frequency, and level of treatment provided to clients.

VBC can take several forms in therapy. One way is in the client completing screening assessments prior to every session for submission and review by the insurance company to determine care. Another way is where the therapeutic work is limited to the “primary identified reason” the client started therapy, such as parenting stressors or school anxiety, despite other major life stressors that may be factors such as the loss of a spouse, a car accident, or identification of severe depression, trauma or OCD necessitating a specific treatment. A third example may be a client’s limited access to only certain “approved” therapeutic treatment modalities (CBT or  DBT) due to the scores on the screening assessment despite the counselor’s professional recommendations and expertise.

There are ethical concerns for both the clients and counselors in working in a VBC environment. For clients, ethical concerns include limitations to access, frequency, and type of therapeutic services available to them. Outside of situations where a client is in imminent danger to themselves or others, any therapeutic approach that impedes an individual’s right to make informed choices is not in accordance with neither the American Mental Health Counselor’s Code of Ethics (AMHCA, 2020) nor the National Association of Social Workers Code of Ethics (NASW, 2021). Additionally, personal information is communicated to others only with the client’s consent, preferably written, or in circumstances dictated by state and federal laws (AMCA, 2020 and NASW, 2021).

For counselors, ethical concerns include the validity of the required screening measures for the purpose of data collection. Not all measurements are diagnostic tools, nor are they appropriate for a wide range of ages. VBC models prioritize measurable, short-term outcomes to show immediate improvements in a client’s mental health. However, mental health recovery can be a long-term process, and clients may need more time to fully manage their mental health conditions. For both client and counselors, it is our belief that VBC requires counselors to provide more than the “minimum necessary” amount of information about clients for the coverage of insurance claims, debilitating the trusted and private nature of the therapeutic relationship.

Atala Counseling is shifting away from insurance companies to protect and preserve our clients’ privacy and maintain treatment decisions between client and counselor. We can provide clients with a Superbill to submit to their insurance companies for possible reimbursement.

By leaving insurance networks, we prioritize and protect your private mental health treatment information. To further protect your privacy, Atala Counseling does not conduct business with Venture Capital-backed companies such as Headway, Grow, Alma, nor Amazon Health. Atala Counseling does not use AI programs/software to record sessions or provide care. We have humans answering our phones.

By leaving insurance networks, we expand your access to care by creating the opportunity to choose the counselor of your choice. Data from the Centers for Disease Control & Prevention (CDC) show that the US has been experiencing a mental health crisis since 2020, especially in our youth (CDC, 2024). Insurance companies seek to limit the number of available counselors in a certain city and the amount paid for services, despite the increasing demand.

By leaving insurance networks, we eliminate barriers to specialized treatments that insurances most often will not reimburse for such as family therapy, couples counseling, play therapy, EMDR, ART, and intensives. Your mental health treatment should be a collaborative relationship between you and the licensed professional able to meet your specific needs. At Atala Counseling, we believe that mental health treatment ought to be ethical, personalized, transparent, and devoid from insurance-dictated restrictions.

Clients can use their Flex Health Account (FHA) or Health Savings Account (HSA) for therapy services. We accept both FHAs and HSAs, and these methods do not require that we provide a diagnosis code. For intensives, we are approved vendors through CareCredit and offer the 6-month payment option.

We can provide clients with a Superbill. Clients with Out of Network benefits can seek reimbursement for the cost of mental health treatment from their insurance company. Please be mindful, insurance companies require a diagnosis code and may request records of your treatment before they choose to reimburse you.

Our provisionally licensed counselors offer reduced rates. Provisionally licensed counselors attend weekly supervision with a licensed counselor and are trained in the most up-to-date modalities.

Some of our counselors offer a tiered approach in pricing their services. This is counselor-specific and can differ from one counselor to the other.